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Malaysia International Tea Expo Bridges Sino-Malaysian Tea Trade

18 Dec

Author: Yang Jialin

Editor: Zhang Yao

2025 Malaysia Dahonghua Tea Expo registration counte

[Photo by Yang Jialin]

Bandar Bukit Jalil, 18 Dec. - The 2025 Malaysia Dahonghua International Tea Expo, organized by the event’s organizing committee and supported by the Malaysia Tea Association, opened at Bukit Jalil International Exhibition Centre on the same day.

Running until 21 Dec., the four-day event operates daily from 9 a.m. to 6 p.m., covering 16,000 square meters and welcoming 318 exhibitors from China, Malaysia and other Southeast Asian nations. It serves as a key platform for cross-border tea trade, cultural exchange and industry cooperation between China and Southeast Asia.

Visitors browse premium teas and tea-based products at the 2025 Malaysia Dahonghua International Tea Expo in Bukit Jalil.

Lim Mei Ling, a marketing supervisor of the organizing team, highlighted the event’s value: “This expo provides a shared space for tea merchants and enthusiasts, helping Malaysian Chinese get closer to Chinese tea culture while boosting cooperation between regional tea industries.”

The event features a rich variety of tea products, from premium Yunnan ancient tree Pu’er and Fujian oolong to Halal-certified local herbal teas. Visitors can engage with live demonstrations of traditional tea-making techniques, tea art performances and interactive tea-tasting sessions,deepening their understanding of diverse tea traditions.

Attendees queue at the exhibition centre

[Photo by Yang Jialin]

Nadi Bangi interviews, conducted at the venue, most exhibitors and visitors praised the expo’s strong trade atmosphere and rich offerings, with many noting they had secured intended collaborations or found favorite tea products.

Guan Qiuhua leads team to prepare for receptio

[Photo by Guan Qiuhua's team's social media]

Guan Qiuhua, a general manager specializing in Chinese tea, shared:“Malaysian consumers show great interest in the craftsmanship and cultural stories behind our ancient tree teas. This platform helps us showcase authentic Chinese tea heritage to the Southeast Asian market.”

Tan Jia Wen, a marketing specialist of a local brand, introduced: “Our Halal-certified Ah Poh Chinese Herbal Tea is made with natural herbs, traditionally used to relieve body heatiness, fever, flu, stomach ache and headache. Each box contains 10 packets, each 11 grams, and it’s not suitable for children under three, pregnant women or breastfeeding women.” He added that the expo helps connect the brand with more potential buyers across the region.

Business matching sessions and new product launches offer valuable networking opportunities for tea merchants, fostering potential collaborations. Guided tours throughout the event explain the cultural and historical context of various teas, enriching visitors’ appreciation of cross-border heritage.

Teh Suet Ying, a Kuala Lumpur-based tea collector with 10 years of experience, praised the event: “The variety and quality of teas here are impressive. It’s wonderful to see how Chinese and Malaysian tea traditions complement each other, sharing the core value of craftsmanship.”

Bukit Jalil International Exhibition Centre continues to be a hub for cross-cultural trade events, and this year’s expo reinforces Malaysia’s commitment to preserving tea heritage while embracing international cooperation. The expo is expected to attract around 25,000 visitors. For more information, visitors can refer to the official platform.